BRANDING / INFOGRAPHICS
UNITED WAY
Working alongside United Way of Linn, Benton, & Lincoln Counties, our small team expanded on the existing United Way branding to elevate our local chapter.
The work United Way does is intrinsically linked with their community, we developed additional brand elements to serve that community while staying true to United Way's core branding guidelines.
1.1 FRONT AND BACK COVERS - INVESTMENT BROCHURE
The secondary color palette developed for use on all community facing deliverables, refrences natural elements specific to each county served.
1.2 MAIN SPREAD - INVESTMENT BROCURE
Playful illustrations and community specific infographics allowed for easy and purposeful engament.
2.1 DONATION SHEET
Straight forward layouts paired with the developed assets maintains a cohesive visual language no matter the use case.
3.1 BRAND STANDARDS & GUIDELINES
3.2 BRAND STANDARDS & GUIDELINES CONT.
3.3 BRAND STANDARDS & GUIDELINES CONT.
3.4 BRAND STANDARDS & GUIDELINES CONT.
